Rat Boy - 'Sign On'
The genre for Rat Boy's single, 'sign on' is an indie based record. The movie contains fast paced editing, suggesting that the artists want to be perceived as upbeat and youthful. The camera shots used are mostly mid shots and tracking of the artists in their car, this makes the audience feel like they are watching the artists everyday lifestyle and makes the audience feel involved with them.
The artists appearance is very youthful and common. This is shown by the boys wearing casual gear such as Adidas jumpers and trainers, along with the stereotypical push bikes adding to their demure of those on the dole. This artists audience would probably be most appealing to the younger audience who want to have fun. Intertextuality has been used by this artist, the music video shows the artists riding around in a car and in Supergrass 'Alright' video, they are seen riding around in a bed. There is also a connection with the riding of the chopper bikes in both videos, the common theme between the two videos is the amount of fun it looks like they are having.
Olly Murs ft Demi Lovato - 'Up'
The genre for this song is the classic love/pop song. This song contains many characteristics of the stereotypical genre that it upholds. The video is slow and sad, just like the lyrics; therefore meaning it fits together quite well. The mise en scene in this video shows dark lighting to fit with the depressive lyrics which go along with a break up theme. The costumes both artists are wearing is casual and not styled, giving a more natural and relatable feeling to the audience. The wall is used as a barrier, however intertextuality is used in this scene with the song by James Morrison called 'Broken Strings', which had a similar genre of break up and indifferences. The artists took inspiration from the video in clear ways with the wall acting as a barrier to the smashing the room, suggesting they want to appeal to a similar audience.
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